{"id":174,"date":"2025-05-12T09:10:49","date_gmt":"2025-05-12T09:10:49","guid":{"rendered":"https:\/\/crazeformarketing.com.au\/blog\/?p=174"},"modified":"2026-07-06T04:57:08","modified_gmt":"2026-07-06T04:57:08","slug":"why-big-brands-fail-seo-what-to-do","status":"publish","type":"post","link":"https:\/\/crazeformarketing.com.au\/blog\/why-big-brands-fail-seo-what-to-do\/","title":{"rendered":"Why Big Brands Struggle With SEO (And What You Can Do About It)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Enterprise SEO is a different game. Large websites, multiple departments, and scattered priorities often create more problems than progress. At Craze For Marketing, we\u2019ve worked with large organisations and understand that without the right strategy, even the best <\/span><b>enterprise SEO services<\/b><span style=\"font-weight: 400;\"> won\u2019t get the job done.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are five common SEO mistakes we see big companies make\u2014and how to fix them before they cost you time, money, and rankings.<\/span><b><\/b><\/p>\n<h2><b>1. Getting Buy-In From the Wrong People<\/b><b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You might have the best SEO plan, but if the right decision-makers aren\u2019t on board, it won\u2019t go far.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve seen projects stall because the marketing team was all in, but the development or product teams didn\u2019t even know SEO was happening. Or worse, the C-suite didn\u2019t see how it helped the business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to avoid this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get support from leadership, not just marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show data that connects SEO with business goals like traffic, leads, and revenue.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run small SEO wins as proof of concept.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assign an SEO contact in each department to keep things moving.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The more people who understand how SEO fits into the big picture, the smoother things run.<\/span><\/p>\n<h2><b>2. Skipping SEO Training<\/b><b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SEO changes fast. If your team isn\u2019t learning, your results will hit a wall.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Too often, companies rely on one person or agency to \u201chandle SEO\u201d without helping internal teams grow their understanding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What helps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set aside work hours for training, not just after-hours learning.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer budgets for conferences, courses, or subscriptions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run SEO workshops across teams like dev, content, and product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage testing: let your team try out what they\u2019ve learned in low-risk ways.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Strong SEO performance comes from a team that understands why SEO matters, not just how to do a task.<\/span><b><\/b><\/p>\n<h2><b>3. Rushing the Agency Partnership<\/b><b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Hiring an <\/span><a href=\"https:\/\/crazeformarketing.com.au\/digital-marketing\/seo\/\" target=\"_blank\" rel=\"noopener\"><b>enterprise SEO agency<\/b><\/a><span style=\"font-weight: 400;\"> is a big step, but rushing into it can lead to poor results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The wrong fit can mean wasted time, clashing processes, and unclear expectations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get it right by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vetting the agency\u2019s track record and ethics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Making sure their services match your needs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aligning on culture, communication, and goals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sharing detailed info about your business and site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Defining roles, responsibilities, and how you\u2019ll measure success.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Good onboarding builds trust and keeps both sides focused on the same outcome.<\/span><b><\/b><\/p>\n<h2><b>4. Letting Content Quality Slip<\/b><b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Large companies often need lots of content, fast. But speed can kill quality if you\u2019re not careful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve seen enterprise sites with hundreds of pages that say nothing useful. Search engines\u2014and your customers\u2014won\u2019t stick around for that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what helps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set clear style and SEO guidelines for all content creators.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assign a content lead in each department to keep things consistent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on matching search intent, not just hitting word counts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use tools to track what\u2019s working and refresh older content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you use AI tools, have humans edit for clarity, accuracy, and tone.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Consistency wins. High-quality content will always beat content produced just to meet a quota.<\/span><b><\/b><\/p>\n<h2><b>5. Ignoring Technical SEO<\/b><b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Enterprise websites get messy\u2014fast. Broken links, slow pages, and crawl issues can stack up and crush your rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fixing these one-offs doesn\u2019t work. You need a process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Setting up a clear system to find and fix technical issues.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assigning tasks to the right team\u2014dev, IT, or SEO.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Training teams on their part of the SEO process (e.g., proper tags, metadata, or redirects).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using SEO tools that scale with your site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automating repetitive tasks like broken link checks or sitemap updates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Running audits before major changes or launches.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Technical SEO doesn\u2019t have to be a blocker. It just needs to be part of how your teams work together.<\/span><\/p>\n<h2><b>Big Results Need Smart Moves<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SEO at the enterprise level isn\u2019t about doing more\u2014it\u2019s about doing it right. With the right buy-in, training, tools, and team processes, your company can get better rankings, better traffic, and real results from your SEO efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re looking for <\/span><a href=\"https:\/\/crazeformarketing.com.au\/digital-marketing\/seo\/\" target=\"_blank\" rel=\"noopener\"><b>enterprise SEO services<\/b><\/a><span style=\"font-weight: 400;\"> that match the pace and size of your business, Craze For Marketing is here to help.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enterprise SEO is a different game. Large websites, multiple departments, and scattered priorities often create more problems than progress. At Craze For Marketing, we\u2019ve worked with large organisations and understand that without the right strategy, even the best enterprise SEO services won\u2019t get the job done. Here are five common SEO mistakes we see big <a href=\"https:\/\/crazeformarketing.com.au\/blog\/why-big-brands-fail-seo-what-to-do\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Why Big Brands Struggle With SEO (And What You Can Do About It)<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,1],"tags":[40],"ppma_author":[78],"class_list":["post-174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-all","tag-enterprise-seo-agency"],"authors":[{"term_id":78,"user_id":4,"is_guest":0,"slug":"udit-dobhal","display_name":"Udit Dobhal","avatar_url":{"url":"https:\/\/crazeformarketing.com.au\/blog\/wp-content\/uploads\/2025\/08\/download-9.jpg","url2x":"https:\/\/crazeformarketing.com.au\/blog\/wp-content\/uploads\/2025\/08\/download-9.jpg"},"author_category":"1","first_name":"Udit","last_name":"Dobhal","user_url":"https:\/\/crazeformarketing.com.au\/blog\/","job_title":"","description":"Experienced in delivering end-to-end digital marketing and design solutions, I specialize in enhancing online presence through SEO, Google Ads, social media marketing, content creation, custom website design and development, and graphic design. I\u2019m passionate about helping brands grow with tailored strategies and creative solutions that drive real results."}],"_links":{"self":[{"href":"https:\/\/crazeformarketing.com.au\/blog\/wp-json\/wp\/v2\/posts\/174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crazeformarketing.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crazeformarketing.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crazeformarketing.com.au\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/crazeformarketing.com.au\/blog\/wp-json\/wp\/v2\/comments?post=174"}],"version-history":[{"count":3,"href":"https:\/\/crazeformarketing.com.au\/blog\/wp-json\/wp\/v2\/posts\/174\/revisions"}],"predecessor-version":[{"id":364,"href":"https:\/\/crazeformarketing.com.au\/blog\/wp-json\/wp\/v2\/posts\/174\/revisions\/364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/crazeformarketing.com.au\/blog\/wp-json\/wp\/v2\/media\/177"}],"wp:attachment":[{"href":"https:\/\/crazeformarketing.com.au\/blog\/wp-json\/wp\/v2\/media?parent=174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crazeformarketing.com.au\/blog\/wp-json\/wp\/v2\/categories?post=174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crazeformarketing.com.au\/blog\/wp-json\/wp\/v2\/tags?post=174"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/crazeformarketing.com.au\/blog\/wp-json\/wp\/v2\/ppma_author?post=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}