Case Study: IME Advisors – Immigration Experts in Sydney

• Designed fully custom website on Figma → built in WordPress.
• Lightweight, fast, and conversion-optimised with clear CTAs.
• Pop-ups added across key pages → boosted enquiries instantly.
• Easy-to-use structure for exploring visa services + migration journey.

2. Branding & Creative Campaigns

• Designed billboard campaign for Parramatta main street.
• Hook: “From Here → To Here. We Make It Happen.”
• Split visual storytelling: migration journey from uncertainty → success.
• Included QR code large enough to scan across the street for immediate lead capture.
• Ensured synergy between website + offline brand visibility.

3. SEO Strategy (Ongoing)

• Full SEO audit + technical optimisation.
• Built keyword strategy around high-intent Sydney searches: “immigration agent Parramatta”, “student visa consultant Sydney”, “partner visa migration Sydney”.
• Optimised service pages + FAQs to capture Google Featured Snippets.
• Enhanced Google Business Profile (GBP) with content, reviews, and geo-optimisation.
• Ongoing link building + content campaigns to expand authority.

Results & Outcomes

Website SEO (700% Traffic Growth)

• Website traffic increased 700% year-on-year.
• Bounce rate improved to ~40% (industry competitive).
• Organic leads more than doubled (2x+).
• Email enquiries increased by 64%, thanks to optimised forms + pop-ups.

Google Business Profile Optimisation

• Calls increased by 55%.
• Direction requests jumped by 70%.
• Website clicks grew by 73%.
• Achieved #1 ranking for “immigration agent Parramatta”.
• 300+ five-star reviews boosted trust and authority.

Website Re-Design

Launched June 2025.

• Faster load times.
• Higher engagement.
• Early signs → 3–5X more qualified enquiries expected over the next 12 months.

Offline Billboard Campaign

• High-impact, emotional storytelling design.
• Eye-level QR integration → new offline-to-online funnel.

Creative Extras

• Bold billboard campaign with emotional hook.
• Conversion-focused popups integrated across site.
• Holistic SEO + GBP strategy with measurable results.
• Consistent storytelling: “Your Future, Our Priority.”

This case study connects with digital-first clients like Project Electrical Group (PEG) and Project Solar Group (PSG), showing how CFM scales businesses from branding & websites → SEO & offline campaigns.