Challenges
Before working with Craze For Marketing, Project Electrical Group (PEG) faced:
- Cookie-cutter agency options → nothing custom, only templates.
- Trust barriers → the director wanted proof that an agency could deliver beyond promises.
- No professional digital presence → no website, branding, or SEO-ready structure.
- Heavy local competition → Sydney electricians rely heavily on Ads and generic websites, making differentiation critical.
Our Approach
1. Brand Identity & Logo Design
- Logo Concept:
- Intertwined “P” (Project) and “E” (Electrical) within an infinity-inspired “G” (Group).
- Lightning bolt integrated into the “E” → symbolising energy and precision.
- Infinity loop created synergy with its future sister company, Project Solar Group (PSG).
- Colours:
- #FFFF33 (Neon Yellow): Energy, spark, visibility.
- #6DD3FF (Sky Blue): Stability, approachability.
- #0178FF (Deep Blue): Trust, professionalism.
2. Website Design & Development
- Custom Figma design → WordPress build (lightweight, fast, SEO-ready).
- 15+ service pages built to rank for Sydney electrician keywords (Emergency Electrician, Switchboard Upgrades, Lighting, Data & TV Cabling, CCTV, etc.).
- Interactive UX features:
- Motion GIFs for energy.
- “Click Me” socket effect → users can switch a lamp on/off.
3. Photography by CFM
We organised and directed a professional photoshoot for Harrison and his team.
- Photos featured on the About Us page, reinforcing authenticity.
- Local Sydney customers can see the real people behind the service.
- Builds trust instantly — a major differentiator in trade marketing.
4. Content & SEO Copywriting
- Wrote SEO-optimised content for every service page.
- Professional yet approachable tone → built for Sydney homeowners & businesses.
- Structured content for Google NLP and long-term rankings.
5. Marketing & SEO
- Launched with Google Ads + Meta Ads to capture immediate leads.
- Ongoing SEO campaigns now driving visibility across Sydney electrician keywords.
Results & Outcomes
- Premium brand identity + infinity-inspired logo.
- Custom website with 15+ SEO service pages.
- Interactive features & animations enhancing UX.
- Trust built via CFM-led photoshoot.
- Ads already converting, SEO delivering long-term ranking growth.
Creative Extras
- Lamp & socket on/off UX.
- Animated logo/GIF elements.
- CFM team photography.
- Deep SEO-ready service structure.
Sydney’s trade market is crowded, but with the right brand and digital presence, your business can stand out and scale.
See how we also built PEG’s sister company, Project Solar Group (PSG), into a solar leader.
