Case Study: Project Solar Group (PSG)

• Logo Concept:
• A rising sun within an infinity loop, with a bolt at the core → renewable energy as an infinite and sustainable source.
• o Letters “P” and “S” flow seamlessly → continuity and connection.
• Colors:
• #FFD93D (Solar Yellow) Energy, optimism.
• #6DD47E (Eco Green) Sustainability, growth.
• #0178FF (Blue): Trust + visual link to PEG

2. Website Design & Development

• Custom Figma design → WordPress build (lightweight, fast, SEO-ready).
• Conversion-first homepage with “Get Free Solar Quote” as the key CTA.
• SEO-focused service pages: Residential Solar, Commercial Solar, Solar Batteries, Financing, ROI calculators.
• Replaced stock photos with custom infographics, icons, and storytelling visuals.
• Added Harrison’s personal story on the About Us page to humanise the brand.

3. Photography by CFM

• Conducted a professional photoshoot of Harrison and the team.
• Used throughout the site, creating trust and authenticity compared to generic stock images.

4. Offline Branding Assets

• Designed business cards to match the solar identity.
• Created residential & commercial brochures to support sales meetings, showcasing PSG’s credibility beyond the website.

5. Content & SEO Copywriting

• Optimised content for Sydney solar keywords: “Solar Systems Sydney,” “Commercial Solar Sydney,” “Solar Installers Sydney.”
• Built detailed FAQs answering Sydney homeowners’ questions: rebates, ROI, installation timelines.
• Messaging: Save Big. Live Clean. Go Solar.

6. Marketing & SEO

• SEO-first architecture built into the website.
• Trust built via Page 1 rankings for Commercial Solar Sydney within 15 days of launch.
• Ongoing SEO + Google Ads now scaling visibility across Sydney & NSW.

Results & Outcomes

• Premium solar brand tied visually to PEG.
• Fully custom website built for conversions + SEO.
• CFM-led photoshoot → human, local, authentic.
• Designed business cards + brochures for offline credibility.
• Page 1 SEO results in just 15 days for high-value commercial solar terms.

Creative Extras

• Infinity + sun logo concept with trusted colours.
• Custom infographics & icons replacing stock visuals.
• Professional team photoshoot.
• Offline brand assets (business cards & brochures).
• Conversion-driven lead forms + SEO-first build.

Solar customers don’t just buy panels — they buy trust in a provider. PSG shows how CFM transforms a new solar brand into a credible Sydney leader with branding, website, offline assets, and SEO.

See how its parent company, Project Electrical Group (PEG), was also transformed with a custom identity + SEO-ready website.