The 3

:

30 AM Mindset

The Early Discipline

My journey didn’t start in a boardroom. It started at 3:30 AM - while most kids were still asleep, I was chasing shuttlecocks under flickering lights.

- Training every day for over 10 years not just my body, but my mind, my habits, my resolve.

That discipline became my DNA.
What began on the badminton court became a mindset - one that now powers everything I do as Founder & CEO of Craze For Marketing.

From Athlete to Leader

From winning my 1st district and state badminton championships in 2004 to competing nationally and internationally, I learned that greatness isn’t a gift - it’s a decision.

That mindset - the one that made me train while it was still dark outside - became the foundation of everything I do today.

A Family Built on Hustle & Leadership

My story isn’t mine alone.
My father began his journey as a paperboy, delivering newspapers door-to-door.
Today, he’s the Editorial Head of the very same national paper he once delivered - and a self-made entrepreneur across real estate, hospitality, and investments.

That’s not just career growth.

• It’s legacy
• It’s belief
• It’s proof that hustle, when anchored in vision, creates impact.

2014 – The Year Everything Shifted – Delhi University

That year, I left my hometown and stepped into the powerhouse Delhi University.
A place known for producing India’s brightest commercial minds,

• Boldest entrepreneurs
• Thinkers
• Policy-makers

But I was not there just to attend, but to lead.

• I ran for student elections.
• I debated on real stages.
• I connected, campaigned, and earned 2,100+ votes

It was there I realised:

That experience shaped the way I lead today - with clarity, empathy, and the courage to speak when it matters.

2019 – I Shifted My Residence – University of Wollongong

After working hands-on in Advertising, Marketing, Augmented Reality (AR), e-Commerce, Hospitality tech, F&B brands, and Tech Retail, I chose to deepen my understanding where it counts - earning a Dual Master’s in Business, Marketing & International Business from the University of Wollongong, Australia.

I didn’t just complete the degree. I owned it.

• Scored 93 in Marketing Strategy
• Received a Dean’s Letter of Achievement
• And learned how to turn insight into implementation at scale

This wasn’t just theory - it was fuel for everything I now bring to the brands we build at CFM.

Branding Isn’t What I Do - It’s Who I Am

After university, after working in corporates. I didn’t “fall” into marketing. I chose it - because it blended everything I love:

• Psychology
• Human emotion
• Strategic thinking
• Building something that makes people feel something

But the game changed when I realised something deeper:

And that’s when Craze For Marketing was born.

Craze For Marketing: Not Just an Agency. A Calling.

I didn’t build Craze For Marketing to run a business.
I built it to create something I didn’t see in the industry

A space where brands could be built with soul, not ego.
Where clarity would matter more than clutter.
Where every design, every word, every strategy would feel human.

CFM was never just a job.

It’s my dharma in action.
And if you’re reading this, maybe it’s meant to awaken something in you too.