Privacy Policy | Craze For Marketing

Effective Date: 1st September 2024

Craze For Marketing (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring compliance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) and other relevant Australian legislation. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with our website, www.crazeformarketing.com.au (the “Site”), and our services.

1. Information We Collect

• a. Personal Information We may collect personal information that you provide to us voluntarily, such as:
  • Name
  • Email Address
  • Phone Number
  • Business Information (Company Name, ABN, business address, etc.)
  • Billing Information (credit card details, invoicing information)
  • Job Title
  • IP Address (collected automatically when you visit our website)
  • Social Media Profiles (if connected through services like Facebook, Instagram)
• b. Non-Personal Information We may also collect non-personal information to improve our services and user experience. This includes:
  • Browser Type
  • Geographic Location (via IP address)
  • Cookies and Analytical Data (e.g., page visits, bounce rates)

2. How We Collect Your Information

• a. Direct Interactions We collect personal information directly from you through:
  • Contact Forms
  • Email Subscriptions
  • Service Signups
  • Phone Calls
  • Client Consultations
• b. Automated Technologies We use cookies, web beacons, and similar tracking technologies to collect technical data about your browsing activity, as well as Google Analytics for traffic insights. You can disable cookies through your browser settings.
• c. Third-Party Sources We may receive personal information from third-party platforms like social media channels, referral partners, credit reporting agencies, law enforcement agencies, or public databases.

3. Use of Personal Information

We collect and use your personal information for the following purposes:

• Providing Services: To deliver digital marketing, SEO, web design, and other services tailored to your needs.
• Communications: To send newsletters, updates, and respond to inquiries.
• Billing: To process payments and manage invoices.
• Marketing: To offer new services, promotions, and updates (with opt-out options).
• Compliance: To comply with legal obligations, such as financial record-keeping.
• Improvement of Services: To analyse and improve our services based on user feedback and behavior.

4. Disclosure of Information

We will not sell or rent your personal information. However, we may disclose your information to third parties in the following situations:

• Service Providers: To third-party vendors like payment processors, CRM platforms, web hosting services, and marketing agencies under strict confidentiality.
• Legal Requirements: To comply with laws or respond to legal processes, such as a court order or governmental request.
• Business Transfers: In the event of a merger, acquisition, or sale of company assets, your data may be transferred.

5. Data Security

We implement strong technical and organisational measures to safeguard your personal information, including:

• SSL encryption on our website
• Secure data storage solutions
• Restricted access to personal information
• Regular security audits and assessments

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Data Breach Policy

In compliance with Australia’s Notifiable Data Breach (NDB) scheme, if a data breach occurs that is likely to result in serious harm to individuals, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC). We will communicate the nature of the breach, the affected data, and the steps we are taking to mitigate harm.

7. International Data Transfers

Your personal information may be transferred outside of Australia for the purposes of data storage or third-party service use (e.g., cloud services). We will take all reasonable steps to ensure any transferred data is treated securely and in accordance with Australian privacy laws.

8. Retention of Personal Information

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy. For legal or business purposes, such as tax or audit requirements, some data may be retained for extended periods.

9. Your Rights

Under Australian law, you have the following rights regarding your personal data:

• Access: Request a copy of your personal data that we hold.
• Correction: Request corrections of any inaccurate information.
• Deletion: Request deletion of your personal information, subject to legal obligations.
• Opt-Out: Opt-out of marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly at contact@crazeformarketing.com.au.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those third parties. We encourage you to read their privacy policies before interacting with those websites.

11. Cookies and Tracking Technologies

We use cookies to improve your browsing experience on our website. Cookies allow us to recognise your device and store information about your preferences. You may refuse cookies through your browser settings, though this may impact certain functionalities on our website.

a. Types of Cookies Used:

• Essential Cookies: Required for basic functionality (e.g., security).
• Analytics Cookies: Help us analyse website traffic through Google Analytics.
• Marketing Cookies: Used to track user activity and deliver personalised advertising.

For more detailed information, visit our Cookie Policy.

12. Changes to Our Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. We will notify you of any significant updates via email or by posting a notice on our website.

13. Complaints and Dispute Resolution

If you believe your privacy has been breached, please contact us at legal@crazeformarketing.com.au. Our Privacy Officer will investigate your complaint and respond within a reasonable time, outlining options on how the matter may be resolved.

14. Contact Us

If you have any questions or concerns regarding this Privacy Policy or how we handle your personal data, please contact us at:

• Craze For Marketing Pty Ltd
• Email: contact@crazeformarketing.com.au
• Phone: +61 2 8530 6767
• Address: International Tower One Sydney, Level 35/100 Barangaroo Avenue, Barangaroo NSW 2000, Australia

15. Changes to Our Privacy Policy

We may change this privacy policy from time to time. Any updated versions of this privacy policy will be posted on our website. This privacy policy was last updated on 1st September 2024.